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Tetyana Kisyelova
Tetyana Kisyelova
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Understanding Campaign Rules

Rules in campaigns define how to process the leads once they enter the campaign, depending on their weight and the status they get after the call.


This guide is intended to give you a better understanding of campaign rules. Usually, the support team configures campaign rules according to your preferences. If you wish to modify them or get more information, contact our support or your account manager.

To view campaign rules:

  1. Click the Frequent button in the Actions column. 
  2. Select Rules.
  3. On the new page, the rules are displayed in groups that contain similar rules, e.g., rules that relate to new leads. By default, all rule groups are collapsed. 
    • Click + Expand All to expand all groups.
    • You can click + to expand a specific group.

Each rule consists of four parts: name, active/not active indicator, conditions, and actions:


Rule conditions activate the rule. If there is more than one condition, the AND/OR logic combines them. 

Rule actions define what will happen if the conditions are true. A wide array of actions can happen, from weight increase to status change.


About 95 percent of all rules concern statuses. The rest of the rules are related to the call flow, amount of calls per day, total calls per lead, etc.

Examples of Rules

Let us take the following examples of rules from the New Leads, Online Leads, and Regular Leads groups.

Online Leads

Online leads are marked as online in the CRM (not supported by all CRMs). These are the leads with a weight of more than 10000. 2.png

The condition above consists of several elements:

  • it is for online leads
  • the period is the last 12 hours
  • more than three times during this period, the lead gets busy, out of reach, provides no answer, or responds with a voice mail.

If this condition is met, the system will:

  • reset any callback or rule freeze, and the new action of the current rule will take place 
  • will stop calling this lead for 30 minutes
  • will decrease its weight by 10.

New Leads

These are the leads with a weight of more than 1200 and less than 10000. New leads are the leads from the last 2-3 days.


This rule is similar to the above one, except it relates to new leads.

Regular Leads

These are the leads with a weight of less than 1199.


This rule is similar to the above one, except it relates to regular leads.


The system will take the following actions based on lead statuses:

  • Busy, No Answer, Voicemail - the Dialer will call the online lead 2-4 times. It will call the new lead 2-4 times in the first hour and then one call every 90 minutes. For regular leads, the Dialer will call the lead every 2 hours.
  • Not Interested - if applied for the first time, the system will freeze the lead for 30 days; for the second time and up - for 90 days.
  • Invalid Phone, Language Barrier, Underage, Wrong Person - the Dialer stops to call such leads.
  • Deposit, Do Not Call - the Dialer stops calling the leads and adds the phone number to the blacklist.

Below please find explanations for some statuses.

  • System - Answer Dropped - a lead has answered, but there is no free agent to receive the call. 
  • System - Invalid Phone - the system received the wrong number.
  • System - Failed to Connect - the system could not connect the lead’s phone (the lead is out of reach).
  • Busy- the lead is in an ongoing call and cannot receive the call. 
  • Voice Mail - a message from the lead’s voicemail is detected. 
  • No Answer - the lead does not answer the call for 20-30 sec.
  • Personal Meeting - an agent assigned the lead to be called by them at a specific time agreed mutually. 
  • General Meeting - a call-back time was set to this lead by any available agent. 
  • Deposit - the lead agrees to make a deposit and will not be called in the future (adjustable).

Campaign Rules Simulator

You can simulate changes in the existing campaign rules and check results.

To simulate campaign rule changes:

  1. Click Rare -> Campaign Rules Simulator
  2.  Enter Campaign Lead Id from the current campaign and define which change you wish to simulate, for example, for weight, status, and so on:
  3.  Click Simulate.
  4.  In the new window, the system will show which rules will be affected and which updates will follow.

Contact the support team or your account manager if you wish to enable the rules simulator.

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