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Tetyana Kisyelova
Tetyana Kisyelova
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SMS Campaigns - Overview

Campaigns allow you to send bulk SMS messages to your confirmed or prospective customers or start a two-way conversation with them. You need to follow several steps to create a campaign and then send it right away or schedule it for later.


The Realtime Campaigns page shows live campaign activity with the possibility of filtering by campaign names, statuses, or tags.


Click Campaigns in the main menu on the left to open the Campaigns page. It lists completed, current, and planned SMS campaigns and their total amount. 

Scroll between the pages by clicking on the navigation links in the bottom right corner. 

You can narrow your choice using several filters to find your desired campaign. Set filter values and then click Search. To cancel filtering, click Clear.

Click Create New Campaign and follow the step-by-step guide to add a new campaign.

Refer to the following table for column explanations.

Column Description

A campaign name combines any letters, numbers, or symbols. For example, it can refer to your brand. Below the name, you can see the campaign creation date and time in UTC.

Click on the name to open a side panel with the following tabs:

  • Campaign Details where you can edit the variants ratio and campaign settings even for active campaigns and
  • Campaign Stats with statistics about campaign cost, click rate, and other data
  • Domains with a list of used domains and the possibility to quickly add a domain


  • Draft - some campaign creation steps haven't been completed
  • Processing - the system is processing the campaign to prepare for its launch
  • Ready
  • Scheduled - the campaign will start on a specific date you chose when creating it
  • Started - the campaign has started
  • Paused - you have manually paused the campaign
  • Suspended - the campaign has been suspended automatically by the system. 
    For example, the campaign could run out of all domains for Short or Opt-out URLs, either added in a pool or manually.
    This happens when all the domains have reached their messaging limit. The system will alert you to add more domains to resume.
    Hover over the button to see the reason why the campaign was suspended.
    Click Resume in Action to start the suspended campaign again.
  • Aborted - you canceled the campaign
  • Rejected - the system found the campaign contents inappropriate (e.g., abusive or fraudulent) 
  • Sending - SMS messages are currently being sent
  • Finished - the system attempted to send SMS to all subscribers
Tags Tags that you applied to the campaign in the first step of its creation
Type Outbound only or Inbound & outbound
Recipients The progress bar shows the number of sent messages against the total amount of contacts in the campaign
CTR Click-through rate percentage for the campaign
From Sender ID (name or number)
Cost The total cost of SMS messages sent
Actions Click on the button to pause or resume an ongoing campaign
  • Segment Clickers - Create a new contact segment with contacts that clicked on a link in this campaign (Finished campaigns)
  • Edit - Make changes in the campaign data (Draft or Rejected campaigns)
  • Delete - Remove the campaign from the list (any campaign status) 
  • Analytics - See the Analytics and Insight page for this campaign (campaigns that have already been started) 
  • Duplicate - Create a draft clone of the selected campaign

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